Bozeman, Mont., May 30th, 2012 – Elixiter, a business to business Marketing Automation and Demand Generation Agency, today announced it has been awarded the Marketo Partner Certification. Marketo’s Certification Program recognizes partners for achieving required marketing automation and sales effectiveness competencies, and for providing a scalable learning environment in which to teach and assess these proficiencies.
Elixiter has received this company level certification as it employs the required number of certified Marketo consultants. As one of the first Marketo partners to receive this honor, Elixiter proves its successful presence in the marketplace with its incredible continued growth.
“With the distinction as a company level Certified Marketo Partner, we are committed to Marketo and the continued expertise that we can offer to our current and future clients,” said Andrew Hull, Founder and President of Elixiter. “We are a young company with a high level of Marketo proficiency that allows us to offer focused services for our clients, resulting in high quality consulting and execution for the Marketo platform.”
This program is groundbreaking for Marketo, as it’s the first time the revenue performance management leader has defined a benchmark of knowledge and best practices for its partners to become successful Marketo consultants. Now customers have insight into whether the lead generation company they choose to amplify their marketing efforts has been approved by Marketo.
“By becoming a Marketo Certified Partner, it proves Elixiter’s level of commitment to Marketo customers’ revenue growth and success,” said Amy Guarino, VP of business development at Marketo. “It’s imperative to educate customers in how to optimize the buying process to drive top line revenue. Marketo’s Partner Certification utilizes marketing resources to turn partners into trusted advisors and true Revenue Performance Management leaders.”
Introduced in March of this year, the program tests individuals on proficiency in the areas of setup, data management, programs, campaigns, asset/studio design, lead scoring, lifecycle management, and reporting. The content of the test material demands a thorough and comprehensive understanding of the Marketo platform, of which Elixiter’s team impressively surpassed.