Marketo Marketing Blog

Marketo’s blogs explore the latest trends in marketing automation, content marketing, and lead management.

  • How to Spot When Advertising Is Led by a Quadropoly

    How to Spot When Advertising Is Led by a Quadropoly

    When you think of companies that dominate advertising, Google and Facebook are undoubtedly the first two names that come to mind. But this pair no longer reigns supreme: Amazon has established...

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  • How to Improve Your Social Media Channels

    How to Improve Your Social Media Channels

    Having a social media presence is vital in today’s online marketing atmosphere. You’ll attract new customers, learn from your competitors, and engage with current customers. Social media usage has...

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  • 7 Secrets for a Successful Sales Career

    7 Secrets for a Successful Sales Career

    Sales can be the perfect place to develop a skillset in a constantly evolving industry where you can earn a great living. However, it’s hardly a cakewalk. A Harvard Business Review article on...

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  • Secrets for Leveraging Video on Lesser-Used Social Media Platforms

    Secrets for Leveraging Video on Lesser-Used Social Media Platforms

    The heavy hitters of social media get all the attention, but they’re far from the only players in the game. Facebook (and its photogenic friend, Instagram), Twitter, and YouTube dominate online...

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  • How to Improve Your Conversion Rate with a Great UX

    How to Improve Your Conversion Rate with a Great UX

    No marketing manager today is satisfied with his or her website. Whether the sticking point is usability or conversions, there is always room for improvement. When I’m presenting at a conference,...

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  • Short-Term Marketing Tactics Can Help You Reach Your Long-Term Goals

    Short-Term Marketing Tactics Can Help You Reach Your Long-Term Goals

    Marketers approach long-term planning armed with data and strategic frameworks. Business school classes are filled with cases and proactive approaches for long-term decision-making. Alternatively,...

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  • Why a High Performing Product Marketing Team Is the Key to Growth

    Why a High Performing Product Marketing Team Is the Key to Growth

    Sales drives revenue. Demand gen creates leads. Customer success reduces churn. What does product marketing do? If you can’t answer, don’t worry. You’re not alone. Having built and led worldwide...

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  • The Definitive Guide to Holiday Conversations About Your Job

    The Definitive Guide to Holiday Conversations About Your Job

    It happens every year. After going back to the kitchen for thirds, you return to the dinner table. You top off your glass of wine, and prepare to eat like you haven’t tasted food in a week. The...

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  • Revenue Marketing Insights from 80 Marketing Leaders

    Revenue Marketing Insights from 80 Marketing Leaders

    What happens when 80 senior marketing leaders come together to talk about revenue marketing and ROI? Amazing insights, that’s what! At our Marketing Nation Engage event in London, we hosted a...

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  • 8 Journalism Concepts to Drive Better Engagement

    8 Journalism Concepts to Drive Better Engagement

    More and more these days, I find myself searching for “The Magic X.” “The Magic X,” of course, is the fastest way for me to skip all of the useless & irritating things that pop up and get between...

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  • 5 Tips to Improve Your Omnichannel Marketing

    5 Tips to Improve Your Omnichannel Marketing

    Marketing continues to undergo rapid and major changes. Consumers are turned off by mass selling, and expect personalized, 1:1 communication across the many channels and devices they use....

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  • One Year Later: A CMO’s First Year in Retrospect

    One Year Later: A CMO’s First Year in Retrospect

    Some say hindsight is 20/20. To me, hindsight, at least when it comes to the last year—my first year as the Chief Marketing Officer at Marketo—is not 20/20… it is a loud, colorful blur. This last...

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  • 3 Ways to Bring Brick-and-Mortar Delights to the Digital World of Your Brand

    3 Ways to Bring Brick-and-Mortar Delights to the Digital World of Your Brand

    Over the past decade, brands have battled in a quest to digital dominion. But as the initial frenzy over internet real estate has calmed, the allure of brick and mortar is growing again. Brands...

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  • Want More Deals? Teach Your Sales Reps to Write

    Want More Deals? Teach Your Sales Reps to Write

    Most sales teams hire extroverted talkers. But once they onboarded, reps live and die by their writing, and many find themselves unprepared to compete in the inbox. The average rep spends 20.4% of...

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  • 5 Trends that Will Define the Future of Marketing Automation

    5 Trends that Will Define the Future of Marketing Automation

    The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology...

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  • How to Read the Complex Digital Landscape to Better Track Your Audience Journey

    How to Read the Complex Digital Landscape to Better Track Your Audience Journey

    As an avid hiker and kayaker, I understand the value of deciphering complex landscapes to identify the fastest, safest, and most successful journey. As a marketer & consultant, I often apply the...

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  • The Automated Agency: Taking Care of Business in Marketing’s New Age

    The Automated Agency: Taking Care of Business in Marketing’s New Age

    When it comes to marketing, times have changed. From advertising to public relations, digital has taken over. Hiring and keeping talent is more difficult and the use of consultants has risen,...

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  • What Do Your Customers & Prospects Want from Your Website?

    What Do Your Customers & Prospects Want from Your Website?

    SEO, marketing campaigns, and customer loyalty programs are just a few of the techniques you’ve likely used to draw customers in and keep them coming back for more. You’re competing against a lot...

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  • Why Both Data & Relationships are Essential to Personalized Marketing

    Why Both Data & Relationships are Essential to Personalized Marketing

    As the importance of customer retention and customer lifetime value (LTV) become more popular in the world of marketing and sales, personalized marketing is also popping up in more and more...

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  • Increased Email Clicks Might Not Be Due to Your Marketing Prowess

    Increased Email Clicks Might Not Be Due to Your Marketing Prowess

    Email marketers are reporting an increase in click volumes. Is this because marketers are just that good now? Unfortunately, not so much. The most common were instances of user behavior where all...

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