Marketo Marketing Blog

Marketo’s blogs explore the latest trends in marketing automation, content marketing, and lead management.

  • What the AI-Delivered Buyer’s Journey Will Look Like in 2030

    What the AI-Delivered Buyer’s Journey Will Look Like in 2030

    It’s a new year, and you know what that means: new annual predictions. ‘Tis the season for companies to publish their thoughts and plans for 2019, including us. And we’re betting on big changes,...

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  • 4 Ways Internal Brand Awareness Pays Big Dividends for Marketing

    4 Ways Internal Brand Awareness Pays Big Dividends for Marketing

    Do your front-line employees, like customer service representatives and salespeople, know how to communicate your brand story? Most marketers laugh when they hear this question because they don’t...

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  • How Marketers Can Reach Peak Personalization in 2019

    How Marketers Can Reach Peak Personalization in 2019

    “Basic” is a bad word. OK, maybe that’s a stretch. But it’s certainly not an inspiring word. If basic is all we aim for, we fail as marketers. That’s especially true when it comes to...

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  • [Ebook] Introducing The Definitive Guide to Marketing Metrics & Analytics

    [Ebook] Introducing The Definitive Guide to Marketing Metrics & Analytics

    Now more than ever, marketing has to prove its impact on the success of the business. All too often, it’s assumed that marketing exists solely to support sales, or that we throw fancy parties with...

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  • How to Measure Event Marketing Performance and ROI

    How to Measure Event Marketing Performance and ROI

    Events are often one of the biggest marketing expenses. If this is the case, why do so few of us measure the real impact of these initiatives? According to Event MB, 85% of event planners use...

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  • Where Marketing Attribution Falls Short—and How to Get it Right

    Where Marketing Attribution Falls Short—and How to Get it Right

    With the CMO often considered the most precarious position in the C-Suite, marketing attribution is top of mind for everyone looking to really measure the impact of their marketing departments....

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  • How To Measure Your Content’s Revenue Efficiency

    How To Measure Your Content’s Revenue Efficiency

    Demonstrating the impact of marketing efforts across all channels is one of marketing’s biggest challenges today.  It’s not easy to do. But with the right approach and technology, you can have...

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  • How AI Will Redefine the Modern Marketing Campaign

    How AI Will Redefine the Modern Marketing Campaign

    Today, the term “marketing” encompasses a slew of interconnected tasks. Instead of simply promoting goods or services, marketers are spending colossal amounts of time researching, creating,...

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  • How to Fix the B2B Data Meltdown

    How to Fix the B2B Data Meltdown

    B2B marketers are in a pickle when it comes to data. Data insights are critical to boosting marketing and sales performance. Yet the marketer’s trust in data has plunged to a new low that’s...

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  • What’s the Mesh and Why It Matters for Marketers

    What’s the Mesh and Why It Matters for Marketers

    “I read Peter’s notes, all of them, and he knew that a peer-to-peer Internet was possible in the future, but he was also basing that on, what, old desktop computers. He never, ever foresaw the...

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  • Everything You Need to Know About Micro-Influencer Marketing

    Everything You Need to Know About Micro-Influencer Marketing

    The term “influencer marketing” has been doing the rounds for a few years now. And it’s much more than just a buzzword. 2017 saw an explosion of influencer marketing—every company wanted to have...

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  • How Your Email Inbox Actually Prevents Database Decay In 2019

    How Your Email Inbox Actually Prevents Database Decay In 2019

    If improving the health of your database is a priority in the new year, skip the traditional means of data cleansing and take a look at your email inbox first. That’s right, email replies (like...

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  • How Your Website Can Be Your Biggest Digital Strategy Opportunity

    How Your Website Can Be Your Biggest Digital Strategy Opportunity

    Building a website is easier than ever. It is the foundation of your digital strategy and is one of the most effective means of advertising your products. Lead Generation A website helps you...

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  • How AI Improves Customer Lifetime Value and Makes It a Primary KPI

    How AI Improves Customer Lifetime Value and Makes It a Primary KPI

    Picture John. He’s just become a customer of your B2B software company and agreed to buy your product, which comes with a year of support and maintenance. After 12 months, John will have to renew...

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  • 6 B2B Content Strategy Pitfalls to Avoid

    6 B2B Content Strategy Pitfalls to Avoid

    In the marketing world, content marketing is crucial for businesses to scale, or even get discovered. We all know that; so, what we are NOT going to discuss in this post is the importance of...

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  • Marketing Psychology in 2019: Make Your Mark Digitally

    Marketing Psychology in 2019: Make Your Mark Digitally

    As marketing professionals, we do market research, develop buyer personas, conduct thorough keyword research, and track user behavior on and off our websites through automation and technology. One...

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  • Understanding the Difference Between a Sales Lead and Prospect

    Understanding the Difference Between a Sales Lead and Prospect

    Sales teams are the lifeblood of any organization. Whether large or small, businesses rely on sales. Seems like an obvious thing to say, but closing sales is also one of the hardest things to do. ...

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  • Insights on How to Achieve the Greatest Marketing Impact

    Insights on How to Achieve the Greatest Marketing Impact

    Not all marketing activities are created equal. Some yield great results. Some involve lots of marketing effort. Some take more sales resources. Some have clear objectives, others happen because...

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  • 7 Social Media Tips for Small Business Success

    7 Social Media Tips for Small Business Success

    The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their...

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  • How We Boosted Conversions 4x by Revolutionizing the Form

    How We Boosted Conversions 4x by Revolutionizing the Form

    Boosting conversion rates is a constant battle for marketers. According to data collected by Snap Agency, businesses are spending $75,000 on marketing every year, on average. That’s a huge money...

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