Marketo Marketing Blog

Marketo’s blogs explore the latest trends in marketing automation, content marketing, and lead management.

  • Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up

    Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up

    Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new...

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  • How SEO Can Drive Your Marketing Initiatives

    How SEO Can Drive Your Marketing Initiatives

    Today’s modern marketing department encompasses a variety of roles that blend expertise in both traditional and digital mediums. Hiring for SEO related roles, in particular, has increased by over...

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  • Don’t Call It a Comeback: Drip Campaigns Have Been Here for Years

    Don’t Call It a Comeback: Drip Campaigns Have Been Here for Years

    I know what you’re thinking: Drip campaigns? They’re about as relevant as Michael Bolton. But here’s the thing about Michael Bolton: He’s always relevant! Truth is, the concepts behind drip...

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  • 3 Ways Marketers Can Avoid a Communication Breakdown With Designers

    3 Ways Marketers Can Avoid a Communication Breakdown With Designers

    Not to point any fingers, but how many marketers are guilty of asking designers something along the lines of “Can you just make it prettier?” For many marketers, working with a designer can be one...

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  • Your Guide to Relationship Selling

    Your Guide to Relationship Selling

    The Power of Relationships Your product’s features and benefits matter. Often, however, they are not enough on their own to win new business. That’s because most markets are crowded with...

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  • The 3 Essentials of a Successful Qualified Leads Program

    The 3 Essentials of a Successful Qualified Leads Program

    In a way, sales reps are like nurses or doctors. They take people’s temperatures to determine how they’re feeling. A “hot” prospect is ready to buy. A “cold” prospect is merely browsing inventory....

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  • How to Strike a Balance Between Relying on AI and Emphasizing a Human Touch

    How to Strike a Balance Between Relying on AI and Emphasizing a Human Touch

    The emergence of AI technology is the result of evolved human thinking. And, in some ways, it’s become one of the biggest technology game changers of this generation. However, without being very...

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  • 4 Ways to Reach More Qualified Leads by Uniting Your Sales and Marketing Teams

    4 Ways to Reach More Qualified Leads by Uniting Your Sales and Marketing Teams

    For the past 20 years, I have journeyed into the lairs of countless marketers. From small startups to national corporations, what has shocked me the most is the lack of unity and communication...

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  • It’s Not About ‘What’s Trending,’ Find Out What Your Audience Actually Cares About

    It’s Not About ‘What’s Trending,’ Find Out What Your Audience Actually Cares About

    As a marketing professional, your biggest concern is reaching your audience. The dream is for millions of people to like, share, and comment on a post you cooked up for your organization. In...

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  • 3 Strategies to Kick-Start your ABM Efforts

    3 Strategies to Kick-Start your ABM Efforts

    Account-based marketing (ABM) is neither a product nor a point solution. Rather, it’s a strategy, a mindset, and ultimately a cultural movement. Done correctly, this culture shift leads to better...

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  • Millennials Have Higher Expectations for CX than Older Generations

    Millennials Have Higher Expectations for CX than Older Generations

    The younger the consumer, the higher their expectations for the companies they engage with. That’s the overall takeaway from Adobe’s 2019 “CXM Index” report, based on a survey of 1,500 U.S. adults...

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  • The New Way Forward In B2B: Account-Based Experience

    The New Way Forward In B2B: Account-Based Experience

    Steve Lucas, SVP of Marketo, an Adobe company, on Thursday challenged the thousands of attendees at Adobe Summit—The Digital Experience Conference to make every experience count. “Experience,” he...

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  • How the Whole Business Wins with Successful Marketing Attribution [Part 2]

    How the Whole Business Wins with Successful Marketing Attribution [Part 2]

    In part one of this series, I compared marketing attribution to the Big Bad Wolf, a once-intimidating presence that kept marketers from successfully connecting their marketing to revenue. While...

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  • 5 Brands that Centered Digital Transformation Around Customers

    5 Brands that Centered Digital Transformation Around Customers

    A keen focus on customer experience is helping enterprises compete and win in today’s highly competitive business landscape. That was the main takeaway of this morning’s keynote session at Adobe...

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  • How the Whole Business Wins with Successful Marketing Attribution [Part 1]

    How the Whole Business Wins with Successful Marketing Attribution [Part 1]

    Every sector has its Big Bad Wolf. For marketing, it’s attribution—or at least it was. These days, attribution isn’t so scary. The wolf has been declawed, and today’s marketers are expected to be...

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  • Why Email Marketing Still Rules (Plus 3 Tips to Increase Engagement)

    Why Email Marketing Still Rules (Plus 3 Tips to Increase Engagement)

    Email marketing is like an old friend. It’s been around for years. It doesn’t surprise you much anymore. You may even find it a little boring sometimes. But at the end of the day, you know you can...

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  • Treat Customer Data Like You’d Want Yours to Be Treated

    Treat Customer Data Like You’d Want Yours to Be Treated

    Last Christmas, I bought a friend of mine a subscription to a science and culture magazine. She had discovered the magazine during downtime at work, so she was delighted when they started showing...

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  • How to Build Brand Loyalty on Your Landing Page

    How to Build Brand Loyalty on Your Landing Page

    Your landing page is your opportunity to make an impression on your target audience. If it connects on an emotional level and has a clear and transparent purpose, site visitors are more likely to...

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  • Digital Transformation 2.0: Customer Experience Management

    Digital Transformation 2.0: Customer Experience Management

    Customer experience management (CXM) is the next stage of the customer-centric business transformation. It is a grand orchestration of customer experiences (CX) involving everyone in the...

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  • 5 Essential Video Advertising Tips for Twitter in 2019

    5 Essential Video Advertising Tips for Twitter in 2019

    When it comes to video ads, Twitter can stand on its own. With 321 million active users per month, the social platform is perfect for fast, relevant video content. Video tweets are six times more...

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