Marketo Integrated Webinar Errors

May 20, 2014 Laura Kirkland

What happens when a registration error occurs in Marketo with webinar provider integrations? First, identify that there's a problem. Get a notification for any registration errors during the registration period by creating the following Registration Error Alert campaign. 

Step 1: Create and approve a registration alert email to notify you when there's a problem.

Be sure to include trigger tokens similar to the copy example below:

Step 2: Right-click on the webinar program or folder and select New Smart Campaign.

Step 3: On the campaign’s Smart List tab, drag on the Program Status is changed trigger block as seen below, making Program: is any.

Step 4: Click on Add Constraint > New Status.

Step 5: Select Webinar> Registration Error on the New Status dropdown menu.

Step 6: On the Flow tab, drag on the Send Alert block. Locate your alert email in the Email: drop down menu that you created and approved in Step 1. Leave the Send To: section as None and insert your email address into the To Other Emails: section.

Step 7: Activate your campaign on the Schedule tab. You will receive an alert email whenever a registration error occurs across any of your webinars. The trigger tokens in your alert email will provide you with the webinar program that received the registration error.

About the Author

Laura Kirkland

As Elixiter's Marketing Manager, Laura focuses her creative talents on making sure the team's marketing programs flourish and grow. She enjoys solving the big strategic types of challenges and finds satisfaction in creating innovative solutions that didn't previously exist. She loves being outdoors and exploring the beauty Montana offers whether it’s in a boat on a river or hiking a new trail. Laura is always learning something new - currently she is focusing on long distance running and refining her swing dancing skills.

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