Mitchell specializes in designing engagement strategies and solutions for high performance marketing teams. As a specialist on Elixiter's Engagement team, he works with clients on account-based marketing, web personalization, nurture/engagement and social marketing initiatives. He enjoys helping clients creatively innovate their marketing programs and prove success with meaningful analytics and reporting. When he's not in the office, Mitchell is likely hiking to a remote lake with his paddleboard or traveling to a far away country to surf and explore.
Fundamentals of ABM Part 3: Identifying Target Accounts