Bozeman, Mont., September 23rd, 2013 – Tracie Colter, Drew Maier, and Ericka Yockim, all Marketing Associates at Elixiter, have been awarded the Marketo Expert Certification. They will now add to the existing five-member certified team, making Elixiter 100% Marketo certified. Marketo’s Certification Program recognizes consultants for possessing the required knowledge level to assist clients in the assessment and improvement of their revenue strategy and marketing processes. Marketo customers acknowledge the value of the Certification program by selecting Marketo Certified Experts to ensure successful implementations and to receive top tier level support services. In addition, Marketo strongly recommends that customers require consultants to be Marketo Certified as a requirement for their engagements.
Marketo Certified Experts can appropriately differentiate their capabilities and can assure customers of their high level of Marketo competency. With major product releases occurring multiple times a year, Marketo requires that certifications be current. The program tests individuals on proficiency in the areas of setup, data management, programs, campaigns, asset/studio design, lead scoring, lifecycle management, and reporting. The content of the test material demands a thorough and comprehensive understanding of the Marketo platform.
“As Certified Experts, Tracie, Drew, and Ericka have acquired the skills to provide top tier Marketo consulting to our clients,” said Andrew Hull, Founder and President of Elixiter. “With all of the team members receiving the Marketo Certified Expert distinction, Elixiter is committed to Marketo and providing the continued expertise that we can offer to our current and future clients.”