Marketo Marketing Blog

Marketo’s blogs explore the latest trends in marketing automation, content marketing, and lead management.

  • The Biggest Changes Coming with the GDPR

    The Biggest Changes Coming with the GDPR

    The GDPR, or General Data Protection Regulation (2016/679), is a unifying update to European Union law that will apply directly to the processing of all personal data in the Union on May 25,...

    Read Article
  • 5 Ways Bartending Prepares You for a Career in Sales

    5 Ways Bartending Prepares You for a Career in Sales

    It’s often debated: everyone should work in the service industry at least once in their early career. Those who agree believe service work teaches social and emotional intelligence. In my...

    Read Article
  • Refine (or Define) Your Brand With These Exercises

    Refine (or Define) Your Brand With These Exercises

    Hiring a top branding agency to refine your brand can often cost thousands or even millions of dollars. This can be out of the budget of many companies and potentially unnecessary if you’re not...

    Read Article
  • 5 Values to Look for in Your Next Technology Partner

    5 Values to Look for in Your Next Technology Partner

    Every year, there are more technology solutions asking for your consideration. Choosing your next vendor not only takes time, it also makes you continually redefine what you are going to value in...

    Read Article
  • What Key Marketing Metrics Matter for Your Website?

    What Key Marketing Metrics Matter for Your Website?

    Synchronizing your website with digital campaigns offers a holistic view of the effect your marketing efforts have on revenue. We talked about the trifecta of these channels on “How to Measure...

    Read Article
  • 5 Ways to Increase Event Engagement

    5 Ways to Increase Event Engagement

    Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. But to many others, there’s an increasing sense of value in running...

    Read Article
  • 5 Things Marketers Need to Know When Working With Their Legal Team

    5 Things Marketers Need to Know When Working With Their Legal Team

    If you are a marketer, you probably think of yourself as a creative person, and when you think legal, maybe you think…not so creative. But is this a fair assessment? As someone with experience in...

    Read Article
  • Facebook vs. YouTube: Which is Better for Live Video?

    Facebook vs. YouTube: Which is Better for Live Video?

    Live video streaming is all the rage these days, with both regular users and influencers using it to have their voice heard. Businesses aren’t standing on the sidelines either because they are...

    Read Article
  • How to Implement a Social Selling Strategy

    How to Implement a Social Selling Strategy

    Social selling—where salespeople leverage social networking to connect with the right prospects and forge deeper, more meaningful relationships—has emerged as one of the hottest sales industry...

    Read Article
  • 4 Key Marketing Metrics for Social Media That Will Prove ROI

    4 Key Marketing Metrics for Social Media That Will Prove ROI

    Metrics, metrics, metrics! You can’t avoid them. Did you know that when it comes to tracking your social media metrics, there are millions that you could be analyzing to reach your KPIs? (Well...

    Read Article
  • Why You Should Treat Partner and Customer Acquisition the Same Way

    Why You Should Treat Partner and Customer Acquisition the Same Way

    Acquiring both customers and partners is vital to any company’s success, but many pursue the two groups differently. While customer acquisition usually commands extensive strategy, partners and...

    Read Article
  • Seeking Influencers: 3 Questions to Ask Before You Choose

    Seeking Influencers: 3 Questions to Ask Before You Choose

    Social media has created many exciting phenomena. One of the most interesting is that of the influencer. Often these are ordinary people, made famous by their catchy or creative posts. Other times...

    Read Article
  • Why Digital Marketing is Crucial—No Matter the Size of Your Business

    Why Digital Marketing is Crucial—No Matter the Size of Your Business

    Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more...

    Read Article
  • What Email Subject Line Length Works Best?

    What Email Subject Line Length Works Best?

    Alright fellow marketers, let’s get to the bottom of this. Subject lines can be one of the most frustrating components of email marketing. How can something possibly be short, fun, eye-catching,...

    Read Article
  • How to Cut Through the Key Marketing Metrics Mess

    How to Cut Through the Key Marketing Metrics Mess

    Everything in our lives now has at least 10 different ways to be measured, and another 50 articles on the metrics you should be using. This applies to more than just marketing—how to measure your...

    Read Article
  • How to Scale Creativity for Exceptional Marketing With Jay Acunzo

    How to Scale Creativity for Exceptional Marketing With Jay Acunzo

    As marketers, we’re always on the lookout for the next great thing to help propel our campaigns to profit and attract more of the right buyers. At the same time, while we’re obsessed with the...

    Read Article
  • 5 Proven Conversion Strategies for Ecommerce

    5 Proven Conversion Strategies for Ecommerce

    Are you making the most out of the traffic coming to your online store? You may have several users, but if you’re not converting them to sales as best as possible, you could be leaving a lot of...

    Read Article
  • 5 Video Metrics to Measure Success

    5 Video Metrics to Measure Success

    You’ve just shared your video with the world. The view count is coming in and looking at the numbers, you feel the investment was worth it. Should you be excited? Well, not just yet. To be honest,...

    Read Article
  • Integrating Your Web CMS With Your Marketing Automation Platform

    Integrating Your Web CMS With Your Marketing Automation Platform

    As a digital marketer, you have a myriad of tools you use to engage and attract customers. Your stack most likely includes a marketing automation platform, web content management system (CMS),...

    Read Article
  • 5 Simple Marketing Tips for New Business Growth

    5 Simple Marketing Tips for New Business Growth

    Now is the time of year people start thinking about what’s next in their careers. For some, there may be a next step up the ladder to consider, but for many others, the idea of starting a business...

    Read Article
  • loading
    Loading More...