Marketo Marketing Blog

Marketo’s blogs explore the latest trends in marketing automation, content marketing, and lead management.

  • How to Get Ready for Prescriptive Analytics and Boost Your Lead Gen Success

    How to Get Ready for Prescriptive Analytics and Boost Your Lead Gen Success

    As marketers, we talk about analytics and lead generation all the time. But what does the term “lead generation” actually mean? And how will prescriptive analytics guide lead generation in the...

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  • 5 Inspiring Content Marketing Case Studies with Results!

    5 Inspiring Content Marketing Case Studies with Results!

    It’s hard to keep track of everything new in content marketing, especially if you consider that 91% of B2B marketers and 86% of B2C marketers indicate they are using content currently as part of...

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  • How Direct Mail Automation Can Ease Your GDPR Transition

    How Direct Mail Automation Can Ease Your GDPR Transition

    If you’re reading this blog, that probably means that you keep up to date on the latest marketing trends and news. If so, you have probably heard of the GDPR, and are currently trying to figure...

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  • How to Turn SEO Strategy into Action with Content Marketing

    How to Turn SEO Strategy into Action with Content Marketing

    Know what happened on September 4, 1998? It was the day Google was born. Legend has it that one of the earliest searches typed in Google was for the name “Gerhard Casper.” Previous searches of...

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  • Why Marketing Is Business Development’s Most Valuable Player

    Why Marketing Is Business Development’s Most Valuable Player

    What should marketing be responsible for in your company? This question is surprisingly hard to answer, even for marketers. Harvard Business Review found that the responsibility of chief marketing...

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  • Why Marketing Depends on Metrics

    Why Marketing Depends on Metrics

    In many organizations, marketing suffers from a crisis of credibility. Many executives believe it exists solely to support sales, or that it is an arts and crafts function that throws parties and...

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  • 4 Everyday Examples of Machine Learning and How Marketers Can Use Them

    4 Everyday Examples of Machine Learning and How Marketers Can Use Them

    Picture this: You’re scrolling through Facebook for the tenth time one day when, all of a sudden, you see an ad. It shouldn’t be anything out of the ordinary, but when the ad displays the exact...

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  • Advice to Aspiring Agency Professionals: 5 Personality Traits to Embrace

    Advice to Aspiring Agency Professionals: 5 Personality Traits to Embrace

    So you’ve embarked on a career with a marketing agency. Congratulations! You’ve joined a growing world at an exciting time. Opportunities are many and varied. In fact, the Bureau of Labor...

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  • 3 Retargeting Strategies to Boost Conversions

    3 Retargeting Strategies to Boost Conversions

    Back in 2016, we surveyed the retargeting landscape and gave some tips on how to get started. For the uninitiated, retargeting is an online marketing strategy that keeps your brand in front of...

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  • Why You Should Use Video Games to Train Your Team

    Why You Should Use Video Games to Train Your Team

    “Why are you playing that Nintendo?” “You ought to be learning a real skill with your time.” “Go play outside like they did in the good ole days.” Do any of these statements sound familiar to the...

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  • 5 Ways to Use Social Proof to Revolutionize Your Social Channels

    5 Ways to Use Social Proof to Revolutionize Your Social Channels

    If you have ever been in a dilemma deciding where to go for dinner and you end up choosing the more popular restaurant of the options you have: congratulations, you are living, breathing, evidence...

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  • 4 More Content Promotion Strategies to Increase Engagement

    4 More Content Promotion Strategies to Increase Engagement

    If you’re a B2B marketer, odds are that creating content is an integral part of your inbound strategy for attracting prospects. After, all inbound marketing costs 61% less than traditional...

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  • Why VR Matters for Marketers

    Why VR Matters for Marketers

    A train barrels down, rattling the small theatre. Women scream, men shout, and children fall to the ground in fear. Then, silently the train disappears, and only a small silver screen is left....

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  • What Amount of Email Personalization is Good Personalization?

    What Amount of Email Personalization is Good Personalization?

    Sending an email can be as good as having a real conversation with a person. If you are a business using email for your marketing activities, you must be adding personal touches to your emails to...

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  • Fantasy and FOMO: Why Marketers Need to Question AI

    Fantasy and FOMO: Why Marketers Need to Question AI

    Picture yourself as a prospector in 1859 drilling one of the first commercial oil wells in western Pennsylvania. You seek a dark, mysterious substance that can illuminate rooms at night. Your...

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  • How to Build a Super Audience for Your Ads

    How to Build a Super Audience for Your Ads

    Building an audience is perhaps the most important aspect of growing a company. And yet, it’s also one of the most elusive. Turning digital advertisements into swaths of new customers is seen as a...

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  • 3 Tips for Building a Successful Customer Marketing Program

    3 Tips for Building a Successful Customer Marketing Program

    Imagine living in a world where a significant portion of your marketing efforts was driven by your customers. Not because you’re incentivizing them with money or external benefits, but because...

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  • SEO Links: How to Build Them On-Page and Earn Them Off-Site

    SEO Links: How to Build Them On-Page and Earn Them Off-Site

    There are three types of links that are important to any SEO strategy: internal links, external links, and inbound links. Internal links are those you create in your content that point to other...

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  • Our Fearless 50 on Being Fearless

    Our Fearless 50 on Being Fearless

    Just last week, we had the pleasure of announcing the entirety of the inaugural class of the Fearless 50. We are excited to share their stories in their own words—what drives them to be fearless,...

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  • Our Fearless 50 on Being Fearless

    Our Fearless 50 on Being Fearless

    Just last week, we had the pleasure of announcing the entirety of the inaugural class of the Fearless 50. We are excited to share their stories in their own words—what drives them to be fearless,...

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