Marketo Marketing Blog

Marketo’s blogs explore the latest trends in marketing automation, content marketing, and lead management.

  • 3 Key Challenges Marketers Face & How to Overcome Them

    3 Key Challenges Marketers Face & How to Overcome Them

    Today’s marketer continues to face steep challenges when it comes to engaging with customers across multiple channels and touchpoints. It takes both smart marketing and the right technology to be...

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  • How Mobile Marketing + Email Pack a Punch for Marketers

    How Mobile Marketing + Email Pack a Punch for Marketers

    It’s getting far too easy for consumers to ignore marketing messages that they’re not interested in. Even if they are interested, they often miss important communications simply because there is...

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  • Advanced SEO Analytics Reports that Even Beginner SEOs Can Use

    Advanced SEO Analytics Reports that Even Beginner SEOs Can Use

    One of the most stressful moments in a marketer’s career is when traffic starts to slow or decline. You generated a lot of leads and revenue with creative emails, in-depth content, and shareable...

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  • Crafting Cart Abandonment Emails that Work

    Crafting Cart Abandonment Emails that Work

    Nearly 3 out of 4 online shopping carts are abandoned. There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data...

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  • Three Steps to Identify Trending Content

    Three Steps to Identify Trending Content

    A typical day in the life of a content marketer is somewhat like this: get into work, log in, grab a cup of coffee and, on a good day, get straight down to business to create top trending content...

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  • 3 Steps to Applying Your Personas to Segmentation

    3 Steps to Applying Your Personas to Segmentation

    You have spent months creating your list of personas. You’ve given them all names and painstakingly vivid (and hopefully, useful and relevant) details, such as how large the team is that they...

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  • 6 Common Content Curation Mistakes (and How to Correct Them)

    6 Common Content Curation Mistakes (and How to Correct Them)

    In a prior post, I wrote about four tools to make you a content curating master. It’s easy to make mistakes in this process, and if you make some of these mistakes, you risk the loss of attention,...

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  • When Lead Management and Dating Align: Get Your Prospects to Swipe Right

    When Lead Management and Dating Align: Get Your Prospects to Swipe Right

    Alright, alright, alright. It’s 2017 and the dating scene is now digital. With Tinder making more than 26 million matches a day, it is time for marketing and sales departments to take a play from...

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  • 13 Marketing Tactics to Boost Your Event ROI

    13 Marketing Tactics to Boost Your Event ROI

    Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? Perhaps you’ve devoted days to perfecting every word and graphic...

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  • 5 Tips to Prevent a Social Media Nightmare

    5 Tips to Prevent a Social Media Nightmare

    There are all kinds of situations that can go wrong for a brand to trigger a crisis. Whether it’s a poorly timed tweet, a typo, or even a scandal, you need to be ready to deal with a crisis. It is...

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  • The Importance of Storytelling in the Engagement Economy

    The Importance of Storytelling in the Engagement Economy

    Do you plan to send out more marketing messages next year than you did this year? If you’re like most marketers I talk to, you answered “yes.” We love to send out more marketing messages, create...

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  • Why Not To Be a Data-Driven Marketer

    Why Not To Be a Data-Driven Marketer

    Marketers: it’s time to stop thinking about data. Hear me out. There is no question that the B2B industry, like much of the rest of the business world, has already entered what The Economist has...

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  • Facebook’s Algorithm: 3 Must-Know Changes

    Facebook’s Algorithm: 3 Must-Know Changes

    Facebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news,...

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  • ABM Success: Plan, Execute, Evaluate, Breathe, Repeat

    ABM Success: Plan, Execute, Evaluate, Breathe, Repeat

    Every successful sales rep knows the best recipe for closing the deal has only two ingredients: exceptional products or services and exceptional customer service. The rise of account-based...

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  • 3 Ways to Turn Your Brand’s Supporters Into Fans

    3 Ways to Turn Your Brand’s Supporters Into Fans

    As a child, I was a huge fan of Australian Rugby League, and my favorite team has always been the Cronulla Sharks. I feel like the luckiest person in the world to have turned my passion for my...

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  • Enhance Your Customer Journey in 4 Steps

    Enhance Your Customer Journey in 4 Steps

    Many marketers mistakenly use the same messaging approach for all of their leads and traffic, regardless of where the customer may be in their journey. Failing to account for your customer’s...

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  • Why Social Customer Service Matters, and How to Do It Right

    Why Social Customer Service Matters, and How to Do It Right

    Have you ever posted a complaint about a brand on a social media channel? If so, did they respond? I’d wager many of you said yes. And whether or not a response was received, I’m sure, affected...

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  • 5 Best Practices for Deploying a Sales Engagement Solution

    5 Best Practices for Deploying a Sales Engagement Solution

    As marketers, we know the challenge of ensuring sales reps follow and use best practices processes, sales playbooks, and marketing content we painstakingly created. Without the right technology,...

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  • 11 Automated Emails You Should Be Sending with Your Engagement Platform

    11 Automated Emails You Should Be Sending with Your Engagement Platform

    If you’ve got a substantial email list, there’s no sense in just sitting on it, and letting it stagnate. Make the most of each and every contact on that list, through your targeted email campaigns...

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  • What You Can Learn From My 5 Job Search Mistakes

    What You Can Learn From My 5 Job Search Mistakes

    Job searching is never easy. Many people would even say that it’s harder than working. While you’ll likely be on the hunt many times in your career, it doesn’t have to be so laborious. In this...

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