Marketo Marketing Blog

Marketo’s blogs explore the latest trends in marketing automation, content marketing, and lead management.

  • Customer Engagement: How Well Do You Know Your Audience?

    Customer Engagement: How Well Do You Know Your Audience?

    The results of our 2017 State of Engagement Report are in, and there’s good news and bad news. I’ll lead with the positive: 98% of marketers have customer engagement strategies. 82% believe they...

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  • B2B Lead Generation Strategies for 2018 Plus 5 Strategies to Kick to the Curb

    B2B Lead Generation Strategies for 2018 Plus 5 Strategies to Kick to the Curb

    With a new year fast approaching, now is the time to re-evaluate what lead gen strategies are worth keeping and which outdated habits should be kicked to the curb fast. Certain strategies, like...

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  • How to Avoid the “Not Secure” Warning with Google Chrome Browser Changes

    How to Avoid the “Not Secure” Warning with Google Chrome Browser Changes

    Earlier this year we all saw the first of a series of planned changes to how Google’s Chrome browser will display HTTP web pages without TLS/SSL encryption. To move towards a safer web, Chrome...

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  • 5 Factors to Consider When Segmenting Your Customers

    5 Factors to Consider When Segmenting Your Customers

    Everyone knows all the usual suspects for customer segmentation. Easily collectible demographics data such as age, gender, and location, are easy wins for companies looking to personalize their...

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  • Three Tips to Create Sales Personalization at Scale

    Three Tips to Create Sales Personalization at Scale

    As a sales development representative, I am rejected on daily basis. Some leads are kinder than others and let me down easy. Others are short and direct in their response. Now, I get it, we have...

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  • How to Show Off Your USP (Unique Selling Point) and Gain Conversions

    How to Show Off Your USP (Unique Selling Point) and Gain Conversions

    A unique selling point (USP) defines your company, highlights the advantages of doing business with you and sets you apart from the competition. It also gives your company focus, because you won’t...

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  • How to Measure Digital Marketing Metrics and ROI

    How to Measure Digital Marketing Metrics and ROI

    Research shows that email, social media, and websites are the top three channels for engaging with consumers. Whether they’re using mobile or desktop, the majority of your customers use these...

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  • Should You Be Gating Your Content Offers?

    Should You Be Gating Your Content Offers?

    Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? (And no, Facebook doesn’t...

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  • 4 Types of Social Media Content That Drive Engagement

    4 Types of Social Media Content That Drive Engagement

    It’s a big world out there. The amount of content being produced can be overwhelming. According to MarketingProfs, every single day over 2 million blogs are posted. Marketers are producing more...

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  • SEO Cheat Sheet: Best Practices for On-Page Optimization

    SEO Cheat Sheet: Best Practices for On-Page Optimization

    Anything worth doing is worth doing well, and that’s certainly the case when it comes your website’s Search Engine Optimization. It’s safe to say that SEO best practices are a moving target with...

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  • 3 Reasons Why Marketing Automation Is No Longer Optional for the Banking Industry

    3 Reasons Why Marketing Automation Is No Longer Optional for the Banking Industry

    Marketing automation is no longer just an industry buzzword. In fact, 91% of marketing automation users agree it is very important to the overall success of their online marketing activities....

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  • 3 Ways Automation Can Accelerate Event Growth

    3 Ways Automation Can Accelerate Event Growth

    Hosting events is like growing a small business. You start with a shoestring staff and limited tools, but as your event gets bigger, so do your needs. More team members come aboard to handle the...

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  • Why Marketers on Facebook Messenger Will Rule the Engagement Economy

    Why Marketers on Facebook Messenger Will Rule the Engagement Economy

    The more marketing evolves, the more human it becomes. The early days of email marketing were about outreach—talking at people. Now, in the Engagement Economy, marketing is a two-way dialogue and...

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  • 3 Ways to Incorporate Digital Innovation Into Healthcare Marketing

    3 Ways to Incorporate Digital Innovation Into Healthcare Marketing

    With an ever-changing and complex landscape, healthcare marketers are facing more challenges than ever before. Growing consumerism and changing demographics in healthcare have led to higher...

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  • The 1 Secret to Effective Customer Engagement at Any Scale

    The 1 Secret to Effective Customer Engagement at Any Scale

    Customer engagement is the key to effective digital marketing in the Engagement Economy. The internet is saturated with content marketing, people’s inboxes are full of well-designed emails, and...

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  • How Facebook Local Will Affect Local SEO

    How Facebook Local Will Affect Local SEO

    If you run a local business, it’s time to reframe your view of Facebook as a purely social play to a social and search channel. Nearly half of people already use social networks to find local...

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  • 7 Tips for Making Your Website Content Interactive

    7 Tips for Making Your Website Content Interactive

    Whether you’re a news publication, a travel blogger, or a digital advertising platform, being aware of what drives or deters readers on your site is a marketing skill essential to any successful...

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  • 5 Ways Marketing Automation Makes Engagement Easy

    5 Ways Marketing Automation Makes Engagement Easy

    As marketers, we are always looking for ways to automate, optimize, and make things simpler for ourselves so we are able to run more programs, produce more content, achieve higher ROI, and the...

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  • 6 Tips For Email Marketing Success This Holiday Season

    6 Tips For Email Marketing Success This Holiday Season

    Black Friday and the holidays are fast approaching. Big box retailers have filled their storefronts with holiday décor, and Santa will soon to have hour-long lines at the mall. You’ve got a choice...

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  • Why Marketers Shouldn’t Shy Away From Long-Form Content

    Why Marketers Shouldn’t Shy Away From Long-Form Content

    There are numerous studies confirming that long-form content works. It performs better in search and attracts organic traffic. But while everyone agrees that long-form content is the most...

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