Marketo Marketing Blog

Marketo’s blogs explore the latest trends in marketing automation, content marketing, and lead management.

  • The Hardest Part About GDPR Isn’t What You Think

    The Hardest Part About GDPR Isn’t What You Think

    This is the start of something big, and the end of selling bald men unnecessary combs. Let me explain… May 25th, 2018 is being heralded as marketing’s “High Noon” or our collective Zero Hour as we...

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  • Building Your MarTech Stack Into an Ecosystem

    Building Your MarTech Stack Into an Ecosystem

    One of the biggest challenges in MarTech stack development is determining which technology categories and products should be incorporated as the stack evolves. Marketing teams are under tremendous...

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  • 3 Tips to Nail Your Next Interview (From a Professional Actor)

    3 Tips to Nail Your Next Interview (From a Professional Actor)

    My first-ever job interview was at a hole-in-the-wall café. I sat at a dirty table with an intimidating store manager, scrambling to answer questions I had never been asked before: Could I work...

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  • How to Optimize On-Page SEO to Maximize Your ROI

    How to Optimize On-Page SEO to Maximize Your ROI

    SEO, or search engine optimization, seems to be an “unpredictable” or “magic” industry to some marketers. However, its elements are straightforward and built on solid ground. Once you know what...

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  • History Repeats Itself, Even in Marketing

    History Repeats Itself, Even in Marketing

    “Hyper-personalization.” “Hyper-connectivity.” As marketers, it is a bit staggering to watch the continued growth of communication across so many different digital locations. Touches from...

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  • The Biggest Barriers For Global Content Strategy

    The Biggest Barriers For Global Content Strategy

    I spent close to two years interviewing content marketing executives at global enterprises about the challenges and opportunities they face when trying to scale up single-country or regional...

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  • Pre-Click Vs. Post-Click Experience: Your Guide to Optimization

    Pre-Click Vs. Post-Click Experience: Your Guide to Optimization

    When it comes to converting prospects to customers, a marketer’s most valuable asset is a targeted landing page. Research has shown that businesses with 40 or more landing pages generate 12 times...

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  • What a Fearless Marketer Looks Like in a Scaling Startup

    What a Fearless Marketer Looks Like in a Scaling Startup

    Whether it’s going skydiving, traveling the world without an itinerary, or sampling new (and potentially gross) cuisines, we always seem to admire people willing to take the risks most of us...

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  • Break Free: 5 Tips To Differentiate Your Brand

    Break Free: 5 Tips To Differentiate Your Brand

    Brands across the globe and in virtually every industry are suffering from a crisis of differentiation. It seems every time one company discovers something that works well, others race to copy the...

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  • The Role of Automation in Digital Transformation

    The Role of Automation in Digital Transformation

    As automation technology continues to evolve, the capabilities—and expectations—of marketers evolve alongside it. Better automation goes hand-in-hand with real-time access to customer data and...

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  • Account-Based Marketing: the Most Lucrative Market At Your Fingertips

    Account-Based Marketing: the Most Lucrative Market At Your Fingertips

    As a B2B marketer, you have probably heard of account-based marketing (ABM), which is sometimes referred to as customer-based marketing. ABM is widely used in B2B marketing because it’s well...

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  • 6 Types of Videos That Are Extremely Beneficial for Your Employees

    6 Types of Videos That Are Extremely Beneficial for Your Employees

    Utilizing videos to train your employees is a powerful strategy to equip your staff with the skills they need to excel. In many companies, employee retention is a challenge. There are many reasons...

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  • The Big Deal About Corporate Social Responsibility

    The Big Deal About Corporate Social Responsibility

    With all the hustle and bustle of the world, it is all too often that we forget the driving human lifeforce that exists in all of us: Helping one another and making an impact on someone else’s...

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  • Bold and Brave: Behind the Scenes of Our Partnership Strategy

    Bold and Brave: Behind the Scenes of Our Partnership Strategy

    Nelson Mandela said, “None of us, acting alone, can achieve success.” With Marketing Nation Summit this week, I have been thinking a lot about fearlessness, partnership, and success. In my role at...

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  • Big Lessons from Marketing’s Fearless 50

    Big Lessons from Marketing’s Fearless 50

    For the past couple of days, I (and the other 6,000 people at Marketing Nation Summit 2018) have had the pleasure of rubbing shoulders with some of the most successful and fearless marketers in...

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  • What I Learned About Marketing From Lindsey Vonn

    What I Learned About Marketing From Lindsey Vonn

    This week at the Marketing Nation Summit, Marketo is excited to bring one of the most fearless athletes of our time to the keynote stage—Olympic skier, Lindsey Vonn. Now, a quick disclaimer that...

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  • The Future of Audience Selection: Where AI Can Take Your Campaigns

    The Future of Audience Selection: Where AI Can Take Your Campaigns

    Where do you start when you’re building an audience for your campaigns? Job titles? Industries? Maybe company size? There’s so much more that indicates a buyer’s likelihood of engagement. But in...

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  • Artificial Intelligence–the Next Frontier In Content Marketing

    Artificial Intelligence–the Next Frontier In Content Marketing

    Artificial intelligence (AI) and machine learning are being used in all aspects of business and marketing. The technologies allow decision-makers to extract valuable insights from a large amount...

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  • The Real Cost of Duplicates in Your CRM/Marketing Automation Platform

    The Real Cost of Duplicates in Your CRM/Marketing Automation Platform

    The other day I was talking to yet another marketing operations manager who has “a duplicate problem*” and “just needs a one-time dedupe job.” (“*Duplicates”—multiple records for the same person...

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  • Announcing the First 25 Members of Our Fearless 50!

    Announcing the First 25 Members of Our Fearless 50!

    The Fearless Marketer. When we selected this year’s theme for Marketing Nation Summit and launched The Fearless 50 program, we knew it would spark conversations and hoped it would inspire...

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