Marketo Smart List Definitions

March 15, 2013 Chris Leonard


Below are the descriptions for the Marketo system smart lists. These smart lists are very helpful to quickly find the number of certain types of leads in your database.

List Name Shows…
All leads All leads and contacts
Unsubscribed Leads Leads who choose not to receive your emails, maps to SFDC opt out
Marketing Suspended Leads who you choose not to receive your marketing emails
Blacklist Leads who will not receive any emails (even operational emails)
Bounced Email Addresses Leads with an undeliverable email address or hard bounce
Deleted in Sales Leads deleted in your CRM
Possible Duplicates Leads who might be duplicated in Marketo and your CRM

Source: Marketo Community

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