What happens when a registration error occurs in Marketo with webinar provider integrations? First, identify that there's a problem. Get a notification for any registration errors during the registration period by creating the following Registration Error Alert campaign.
Step 1: Create and approve a registration alert email to notify you when there's a problem.
Be sure to include trigger tokens similar to the copy example below:
Step 2: Right-click on the webinar program or folder and select New Smart Campaign.
Step 3: On the campaign’s Smart List tab, drag on the Program Status is changed trigger block as seen below, making Program: is any.
Step 4: Click on Add Constraint > New Status.
Step 5: Select Webinar> Registration Error on the New Status dropdown menu.
Step 6: On the Flow tab, drag on the Send Alert block. Locate your alert email in the Email: drop down menu that you created and approved in Step 1. Leave the Send To: section as None and insert your email address into the To Other Emails: section.
Step 7: Activate your campaign on the Schedule tab. You will receive an alert email whenever a registration error occurs across any of your webinars. The trigger tokens in your alert email will provide you with the webinar program that received the registration error.