Webinar: Delivering Insights That Matter Part Two

June 28, 2017 Laura Kirkland

In Part One of Delivering Insights That Matter, we covered key revenue generating metrics to track, what to track in Marketo and common roadblocks we all run into along the way. 

In Part Two below, presenters Andrew Hull, Elixiter President and Founder, and Kate Goossens, Elixiter Business Intelligence, take you through a dive deep of four key metrics:

  • Pipeline Influenced by Marketing
  • Revenue Influenced by Marketing
  • Top Channels & Programs Contributing to Pipeline & Revenue 
  • % of Total Revenue Won Influenced by Marketing

Note: This is Part Two of our CMO Survival Thrive series. 

Previous Article
CMO Thrive Webinar Series: Delivering Insights That Matter
CMO Thrive Webinar Series: Delivering Insights That Matter

Next Article
Webinar: Delivering Insights That Matter: Part One
Webinar: Delivering Insights That Matter: Part One

Part 1 of 3 in Elixiter's CMO Thrive series. Learn what key metrics to report on, tracking in Marketo and c...