In Part One of Delivering Insights That Matter, we covered key revenue generating metrics to track, what to track in Marketo and common roadblocks we all run into along the way.
In Part Two below, presenters Andrew Hull, Elixiter President and Founder, and Kate Goossens, Elixiter Business Intelligence, take you through a dive deep of four key metrics:
- Pipeline Influenced by Marketing
- Revenue Influenced by Marketing
- Top Channels & Programs Contributing to Pipeline & Revenue
- % of Total Revenue Won Influenced by Marketing
Note: This is Part Two of our CMO
Survival Thrive series.