As a marketing leader, you need metrics that focus on proving your contribution to revenue.
The path to success often lies in the small things
done daily within your Marketo platform.
Your Marketing team and Marketo need to be in alignment to deliver the metrics your organization needs. In this webinar recording, we'll walk you through how to get there.
- The key revenue generating marketing metrics to track and why are they important
- What to track in Marketo today to deliver the metrics you need
- Common roadblocks in data, program setup and reporting tools
Note: This is Part One of our three-part CMO
Survival Thrive series.