As a marketing leader, you need metrics that focus on proving marketing contribution to revenue. The path to your success often lies in the small things done daily within your Marketo platform.
Watch this three-part webinar series, designed to help CMOs and their teams:
- Identify key revenue generating marketing metrics to track and why are they important
- What to track in Marketo today to deliver the metrics you need
- Common roadblocks in data, program setup and reporting tools