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Best Practices

A Marketo Ecosystem Agency

  • 10 Reminders for World-Class Webinars

    Dial-in no less than 15 minutes prior to the start of the Webinar, from a LAN line.  Be sure to utilize a headset to stay relaxed and keep your hands free. Print off your slides the day before and...

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  • Salesforce.com for Marketers

    This is a great cheat sheet on SFDC from a Marketo perspective. Salesforce.com for Marketers The post Salesforce.com for Marketers appeared first on Elixiter, Inc..

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  • Marketing Metrics & Analytics

    Yet another Definitive Guide from Marketo.  Good stuff. The Definitive Guide to Marketing Metrics & Analytics The post Marketing Metrics & Analytics appeared first on Elixiter, Inc..

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  • The Ultimate Guide to CSS – Campaign Monitor

    A complete breakdown of the CSS support for every popular mobile, web and desktop email client on the planet. Click here to download the guide. The post The Ultimate Guide to CSS – Campaign...

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  • To Gate or Not to Gate Content

    When creating a landing page or microsite, it is important to determine which assets or information should be gated. The concept of “gating” involves adding a form before a user is able to access...

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  • Best Practices for Marketing Excellence

    Silverpop put out this eBook.  We recommend it for a read even though you have fill out a form to get a hold of it. Best Practices for Marketing Excellence The post Best Practices for Marketing...

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  • The Definitive Guide to Lead Nurturing

    Here is Marketo’s lead nurturing workbook / bible. The Definitive Guide to Lead Nurturing The post The Definitive Guide to Lead Nurturing appeared first on Elixiter, Inc..

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  • New Metrics for Email Marketing

    Marketo put out this good little publication to help you set the bar. The New Metrics for Email Marketing The post New Metrics for Email Marketing appeared first on Elixiter, Inc..

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  • Landing Page Optimization

    Webtrends put out this handy whitepaper in January 2013.  It’s still relevant. Re-Imagine Digital Marketing The post Landing Page Optimization appeared first on Elixiter, Inc..

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  • Email Metrics and Benchmark Study

    Here’s a great study by Silverpop on email marketing trends in 2012. 2013 Email Marketing Metrics Benchmark Study The post Email Metrics and Benchmark Study appeared first on Elixiter, Inc..

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  • Marketing Automation Buyer’s Kit

    Marketo put together this handy guide to help guide marketing automation technology selection and purchase. Marketing Automation Buyer’s Kit The post Marketing Automation Buyer’s Kit appeared...

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  • Subject Line Best Practices

    Whether we like to admit it or not, when it comes to emails, recipients typically judge the book by its cover.  Subject lines can drastically influence response rates, either positively or...

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  • Global Email Compliance

    Email communications opt-in laws have wide variations from one country to another, so it is important your marketing team is up-to-date and responsive to current regulations.  Companies that are...

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  • Understanding Email Deliverability

    Each year email service providers and recipients get better at filtering out spam.  This is good in the sense that it makes content more reliable and valuable, thus increasing the reputation of...

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  • Email Structure & Content Best Practices

    Audience Selection Quality, not quantity of leads matter the most Leverage your database – segment your existing database to target your audience From Line Use a real person’s name over company...

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  • Landing Page & Email Best Practices

    When coding both landing page and email templates there are several best practices that will ensure consistent deliverability and the needed flexibility to perform across different email clients,...

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  • Email Benchmarks

    These benchmarks are based off industry standards for typical emails sent. However, these should just be the beginning of your metric and benchmark equation. The other more important metrics that...

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  • Lead Nurturing Definition & Best Practices

    LEAD NURTURING: The process of cultivating prospects through any stage of the buying process, by providing them with targeted education that positions your company as the best option for their...

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  • Marketing Content Survey – PR Newswire

    This came out in 2011 but there’s still some life left in it. Marketing Content Survey The post Marketing Content Survey – PR Newswire appeared first on Elixiter, Inc..

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  • Marketing is Content – PR Newswire

    This is gated content from 2010 but the message is timeless. Marketing Is Content The post Marketing is Content – PR Newswire appeared first on Elixiter, Inc..

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