B2B Marketing: 6 Lessons Learned in 2011 from 7 Marketing Experts

December 29, 2011 Tara Slover

To wrap up another year of B2B marketing, seven marketers and industry experts offered Marketing Sherpa six tactics based on marketing lessons learned in 2011. 

Read on to find out what their expert sources said about lead generation, lead scoring and lead nurturing; inbound SEO; letting your customer tell you how to market to them; and making that personal touch truly personal.

http://www.marketingsherpa.com/article.php?ident=32082

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